Why Renting is the Way Forward
Renting clothes is not a novel idea (hire companies such as Rent the Runway have been in business for over 10 years) however there is an increased focus on the environmental consequences of fast fashion which made the idea of sharing clothes more popular. People are sharing all sorts of things these days, from sharing your car to taxi people via uber or sharing a room in your property via air b&b so sharing clothes is becoming increasingly the norm.
Of course the number one reason why anyone would hire clothes is for financial reasons. The price tag on the high end labels that most people aspire to wear is just too hefty for most, however if you were to rent that little black dress for your special occasion, you can have access to your favourite designer without racking up the credit card debt.
We often buy a cheaper of the rack dress for an occasion because we know we will only wear it once or twice and be done with it but with dress hire you can really look fabulous and different for the same price and that tight wardrobe space is not taken up either.
Not only does renting your outfit make sense financially, it is also environmentally friendly. It is an unbelievable fact that with UK households sending 300,000 tonnes of fashion waste to landfill every year and the average number of times a garment is worn is dropping by 36% over the last 15 years.
Our society is really beginning to educate themselves in consequences of our day to day activity. People are beginning to eat less meat and veganism is becoming more and more acceptable, clean beauty is also growing and now it is happening with the fashion industry with hiring clothes becoming more common. Hiring a dress means that you can look fab at every function you attend and be proud of the fact that you have done your bit for the environment also.
Finally, who wants to be seen twice in the same outfit. Head turning dresses for example the Rixo Lucy dress or the Alice McCall Zen dress, are so different that it is hard to wear them to two occasions where photos will inevitably end up on social media. Hiring a dress allows you to wear a new dress by different designer at each event you attend.